How to Choose a Design Agency in the AI Era
What AI does now in design, what still needs a human, the questions to ask an agency about AI use and output ownership, and the red flags — with a scorecard.
Buyer guides: choosing, briefing and pricing design work
Guides on choosing a designer, briefing the work and knowing what you should own at the end of it, written for the decision.
Start a design job See how a logo, a visual identity and a brand identity differEvery guide
Each one answers a single question a buyer actually asks, in enough depth to act on.
How to Brief a Designer
What to decide before writing a design brief, the structure that gets a good first round, how to give references, and how to give feedback that improves the work.
What Design Costs in the UK, and What You Must Own
Indicative UK design costs by job type with dates, day rates vs fixed price, intellectual property you must own, and the contract clauses to look for.
Agency, Freelancer, Platform or AI: Which to Use for What
The honest matrix by job, budget and risk: when to use an agency, a freelancer, a platform like webdesign.uk, AI tools alone, or a fine-tuned model.
Brand Identity, Visual Identity and a Logo Are Three Different Purchases
Plain definitions of brand identity, visual identity and a logo — what each costs, what each delivers, and what a small organisation actually needs first.
Design Systems for Small Organisations
When a design system pays for itself and when it is over-engineering — what a minimal one contains, and how it keeps AI-generated pages on-brand.
Judging AI-Generated Design
The tells of AI-generated design, the rights questions to ask, accessibility failures AI tends to produce, and a checklist for accepting or rejecting AI output.
Ready to commission design work?
Every job is scoped before work starts. The scope and the quote are in writing, and if the scope changes, the quote is revisited before it does.