Brand and visual identity
A colour palette, typography and imagery rules that keep every piece of communication recognisably yours, delivered as brand guidelines you own.
Send a brief →Design services, scoped and quoted before work starts
Each job is defined: brand and visual identity, a logo and identity system, page and interface design, a design system, print work, or a refresh of an AI-built or webdesign.uk site. You get a written scope and quote first, then source files, font licences and brand guidelines at delivery.
Read the buyer guides Read how to brief a designerSix jobs, each scoped and quoted in writing
Each card is a defined job: a fixed scope, a written quote, and what you own at the end. Every job is quoted after a brief.
Logo and identity system
A primary mark, a secondary mark and usage rules, delivered as source files you own outright.
Start a job →Page and interface design
Layouts and interface screens for a website or app, scoped page by page before any work starts.
Send a brief →Design system and component library
A reusable component library and the rules for using it, so a team can build new pages consistently without redesigning each one.
Read the guide →Print and collateral
Business cards, brochures and signage artwork, prepared print-ready to a printer's specification, with the source files handed over.
Start a job →Design refresh for existing sites
A scoped update to the visual design of an AI-built or webdesign.uk site, without rebuilding what already works.
Send a brief →
How it works
How a job runs, from brief to delivery
Five steps take a design job from a first email to finished files, and none of them involve a retainer. The scope is fixed before work starts, so both sides know what is being built and what it costs.
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You send a brief
You describe what you need, in your own words or using the Design Brief Builder to structure it. The brief is what the scope and quote get built from, so the more specific it is, the more accurate the quote that comes back.
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You get a written scope and quote
The reply sets out exactly what will be delivered, what you'll own at the end of it, and a fixed price for the job as briefed. Nothing is agreed on a call or in a rough estimate; there's a document to check the work against later.
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You approve it in writing
Work begins once you've confirmed the scope and quote. This is the point that fixes the price: what's written down here is what gets built and what gets billed.
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The work is carried out against the scope
Design proceeds against the agreed list of deliverables. Most jobs run exactly as scoped, but a scope can need to change partway through.
Scope stays as agreedWork continues to the deliverables and price already fixed in writing.
Scope needs to changeThe change is scoped and quoted before it happens.
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You receive the source files at delivery
Delivery includes the source files, any font licences the work relies on, and brand guidelines where the job produced them. These are handed over as part of the job itself.
There are no revision rounds beyond what the scope sets out, because the scope is written to cover what the job actually needs.
Common questions
Who owns the finished design work?
You do. Under the Copyright, Designs and Patents Act 1988, copyright in commissioned design work does not automatically pass to the client unless the contract says so, which is why every job here includes a written IP assignment (a clause transferring that copyright to you) as part of the standard terms. You receive the source files, the font licences and the brand guidelines at delivery, and that transfer is stated in the scope document you approve before work starts.
What happens if the scope changes partway through a job?
The written scope and quote are revisited before any change goes ahead. If a brief grows once work is underway, whether that is an extra page, an additional logo variant or a new section of a guidelines document, the revised scope and any change to the quote are put in writing and agreed before that work begins. Nothing is added to an invoice retrospectively.
How long does a design job take?
Turnaround depends on which job it is: a logo and identity system runs to a different timeline than a full component library, and the exact figure for your job is stated in the written scope once a brief has been reviewed. As a rule, the more a job depends on judgement (naming, positioning, a system that has to hold together across many pages) the longer it takes than a job that is mostly production.
Where does AI fit into the design work?
AI tools can generate a mood board or a set of layout variations quickly, and that speed is genuinely useful during exploration. It does not replace the judgement that decides which direction actually fits your business, your market and the constraints of how the work will be used, which is the part a brief and a scoped job are paying for. Where AI is used within a job, that is a production tool.
I don't have a design brief. Can I still start?
Yes. A brief is a document setting out what you need, who it's for and what it has to do, and most people who contact this practice do not arrive with one fully formed. Sending what you have to dsgn@contactforsales.com is enough to start, or the Design Brief Builder can help you structure one before you send it, which usually makes the written scope quicker to agree.
What exactly do I receive when a job is finished?
The source files (the original, editable versions of the design, as opposed to a flattened image or PDF), any font licences the job required, and a brand guidelines document where the job includes one. What that document contains varies by job, but it is listed as a specific deliverable in the written scope for that job.
Can you work with a brand someone else designed, or a site built elsewhere?
Yes. A design refresh takes an existing visual identity or an existing site, including one built on webdesign.uk or with an AI site builder, and updates it without starting from nothing. That job is scoped the same way as any other: a brief, a written scope covering what changes and what stays, and a quote before work starts.
Is there a rate card or a starting price I can check?
No price is published on this site, because a fixed figure that doesn't account for your actual brief tends to mislead. Every job is scoped and quoted in writing once a brief has been reviewed, and the written quote for your job is the number that applies.
Send a brief, or read the guides first
Every job here is scoped and quoted in writing before work starts, and you own the source files, font licences and brand guidelines at delivery. If you want to work out what to ask for, or what a fair price looks like, read through the guides before you send anything.